It's vital to learn how to market your business on Periscope. Without a Periscope presence, you look less legitimate and miss out on many opportunities to connect with customers. If you aren't sure what to do, don't worry. With a little education, you'll soon be up to speed on how to market your business.
Create a contest on your Periscope page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
You can build value for your Periscope campaign by using this platform to share exclusive content. Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Periscope to share some coupon codes or let your subscribers know about the new products you have not released yet.
Do not hesitate to share links to other sites on Periscope. If you come across an article or a video your audience will be interested in, think about sharing it on Periscope. It is best to avoid sharing links to website you are in competition against or you could lose customers.
Post regularly on your Periscope page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Periscope page for your business, then stick to some kind of posting schedule.
Periscope is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Do not try to use your personal Periscope page to attract fans. This is not a good idea because personal users have friend limits that business users don't. You don't want someone to try to join your page only to be told that you have reached your limit. They probably won't come back to try another time.
Have a discount or a freebie on your Periscope page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
Once you create a Periscope account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Periscope.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your check it out subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
As you can see, Periscope marketing isn't that hard once you understand what you're doing. Make sure to use the tips you just read consistently so that you can demonstrate to your customers that you're serious about your business. Soon you'll wonder why you ever tried to market your business without Periscope.